The label Stone Island was founded in 1982 by Italian designer Massimo Otti as a secondary line for the C.P. Company collection. The brand became initially known for its pioneering role in the area of specialist dye techniques and unique surface treatments. To this day, the label is synonymous for high-tech innovation, its willingness to experiment, which it has not lost in over 30 years, and its pioneering approach to fabric development and washing techniques. The name Stone Island is to convey the freedom of life on an island and the immutable strength of rocks. Stone Island's most recognisable trademark characteristic is the removable compass badge – a rectangular patch with a compass motif. Stone Island is an icon of men’s sportswear.
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