The label Brioni was founded in Rome in 1945 by tailor Nazareno Fonticoli and fashion designer Gaetano Savini. The founders named the label after one of the most elegant seaside resorts on the Adriatic coast. The brand has become synonymous for top class men's fashion and made-to-measure luxury suits. The collections are mostly manufactured by hand. The figure-accentuating and waist-hugging cut is a Brioni trademark. The Italian luxury menswear designer dressed secret agent James Bond 007 in his typical dinner jacket, and a number of co-stars for their parts in the blockbuster movies from "GoldenEye" to "Casino Royale". That is how the label quickly developed into a much sought after and popular brand, in particular among male Hollywood stars.
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