Understatement and fashionable minimalism – Jil Sander, the "Queen of Less", is known for her classic, understated, masculine cuts. Purism, concentration on important aspects, and foregoing any unnecessary and playful details – these are the characteristics that have made the collections of the Hamburg-born designer unmistakeable and desirable. Her traditional, sartorial finishes, on the other hand, are made with an exceptional love for detail. She created her first collection under her own name in 1973, and remained the chief designer for her label for many years.
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