Young French fashion based on a unique concept: Appealing easy chic is characteristic of Ami’s range of luxurious ready to wear men’s fashion. Sophisticated, cool and most of all high-quality. Genuine clothing for real men is the brand’s guiding principle, says company founder Alexandre Mattiussi. Modern city looks with a sporty attitude yet always distinct from active wear. The designs’ focus is on loose textures with a soft finish. Ami stands for comfort and ease, the sophisticated French charm allows even sweat wear to radiate elegance without losing any of its authenticity. The designs do not astound, they seduce by being simply wearable yet always slightly over the top. While the collections are designed for men, they are also somewhat genderless and not stereotypical. The style is meant to appeal to any and everyone. Meanwhile, Ami is available internationally, aiming in particular to create outfits that radiate simplicity and elegance; to combine a straightforward wardrobe with originality and thus to provide a fashion oriented all-in solution for everyday wear.
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