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Streetwear meets Avant-garde
BRAUN Hamburg X New Kiss on the Blog
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Authentic Luxury
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Officine Générale

French sense of style, timeless designs and high-quality fabrics: Designer Pierre Mahéo brought his label Officine Générale to life to design the kind of fashion that he would like to wear himself. He understood better than almost anyone else how to fuse vintage inspirations, workwear style and classic tailoring into clean urbanwear that radiates personality and Parisian chic.

Stefan Brandt
  • Stefan Brandt Linen sweat jacket 'Jonathan' anthracite

  • Stefan Brandt Linen sweat pants 'Jonas' anthracite

  • Stefan Brandt Long sleeve polo shirt 'Luca' dark grey

  • Stefan Brandt Turtleneck jumper 'Eli' dark blue

  • Stefan Brandt Sweat pants 'Josua' light grey

  • Stefan Brandt Hooded jumper 'Jonathan' grey

  • Stefan Brandt Jersey polo shirt 'Luis' dark blue

  • Stefan Brandt V-neck long sleeve 'Aurel' burgundy


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The style evolution of every good wardrobe classic. Exceptional craftsmanship skilfully brings out the fashion refinements. Sophistication is the order of the day – and yet every outfit has that one subtle highlight that captures the eye.

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Storefront > Designer > Mackage
Manrico Cashmere

A higher class of cashmere: For more than two decades Manrico Cashmere has been striving to bring out the best qualities of this fine fibre. Successfully: thanks to a special spinning and knitting process, Manrico Cashmere men's knitwear is even softer, lighter and more elastic than we are used to from Cashmere. A quality you can see and feel.

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Stay informed about exclusive seasonal highlights, unique promotions, current trends and designers as well as news from our stores.

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BRAUN 365 – Basics

The concept of the Capsule Wardrobe: A handful of items of clothing that can be easily combined with one another regardless of the occasion – nothing more is needed. The whole thing follows clear guidelines: the focus is on muted colors, high-quality materials, maximum comfort and timeless silhouettes. Clean shirts, sweatwear and underwear are the basis of a look in any style context. You can find everything you need for a wardrobe geared towards the basics here.

BRAUN Hamburg – the luxury retailer for men

House of Luxury: BRAUN Hamburg carries a first-class selection of international designer and luxury labels for men that is virtually unrivalled in Germany and Europe.
The family-owned and -run business is firmly rooted in the Hanseatic city with its brick-and-mortar stores, and at the same time on course for international growth with its online shop.

CEO Lars Braun is constantly reinventing his company and maintains close relationships with premium manufacturers all over the world to show his customers the best highlights every season. The exclusive product range and the distinct service concept have made BRAUN Hamburg unique over time.