3x1 promises you your ultimate luxury jeans – founded in 2011 by Scott Morrison, the label sets out to manufacture the best jeans in the world. The name 3x1 on the one hand signifies the denim standard weave 3x1 right hand twill, and on the other hand means “3 by 1”, as it is the third denim brand founded by Scott Morrison, apart from “Paper Denim & Cloth” and “Earnest Sewn”. His new brand is to incorporate something novel, and it is on a mission to capture the character of New York City. His sources of inspiration are inexhaustible: they draw on the New York City dynamic and the cultural diversity of the people living there. The 3x1 store in Soho features an in-house factory that is open for shop visitors and thus offers the unique opportunity to observe the manufacturing process of a pair of jeans. Besides, they offer custom-made jeans where clients can even decide upon the fabrics being used.
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