Theory: Smart essentials for men
It all began for Theory with smart and stylish trousers with the perfect feel. As a hybrid of office clothing and sportswear, clothing from Theory revolutionised the approach to fashion with modern, comfortable styles. For maximum comfort, it created its own elasticated fabric that ticks all the boxes for a comfortable feel. Founders Andrew Rosen and Elie Tahari from New York City presented their first women’s collection in 1997, with menswear following two years later. Theory conquered the market in the USA, Japan and ultimately the world with cool, high-quality tailored trousers, jackets, shirts, smart-casual jackets and knitwear. The focus is always on comfort and the material – natural fibres sometimes refined with innovative microfibre to bring out their best qualities – durability, softness and comfort. The designers at Theory don’t just have their customers’ well-being in mind, but also the future of our planet with sustainable, ethical and transparent production. The well-designed, easy-to-wear styles are suitable for both office and casual wear and have a linear, minimalist design that makes them versatile. Our BRAUN Hamburg assortment features smart Theory smart-casual jackets as well as lightweight jackets, comfortable trousers and knitwear for cosmopolitan men.