About us

BRAUN Hamburg – House of Luxury

BRAUN Hamburg stands for a selection of fashion items that is unrivalled in Germany. With its two flagship stores in the heart of Hamburg, BRAUN is among the very special traditional companies in the Hanseatic city that are still owner-managed. The family-owned company boasts personality and history, and is part of an exclusive world, not least due to its worldwide relationships to premium manufacturers. Thanks to the experience of its salespeople and the wide selection offered, this multi-label retailer is a sought-after fashion store for Hamburg's sophisticated Hanseatic clientèle. The company does not follow short-term trends, but rather builds a bridge from tradition and classics to modern and contemporary design. The exclusive range and distinct service philosophy have made BRAUN unique over the years and cater to the growing expectations of the customer.

The first store was opened at Dammtor on November 1, 1933, by Erich Braun. In the year 1937, a move was made into the heavily-frequented Mönckebergstrasse. And still after all these years, the store with its wide selection is considered the place to go for men with style and sophistication.

In 1976, the second store location was opened in Bergstrasse (Rathausmarkt), where BRAUN Hamburg presents the latest trends in the world of men's fashion. To this day, but for a few exceptions, the brand selection of both locations in Mönckebergstrasse and Bergstrasse is kept clearly separate. Each covering some 500 square metres of space, over 100 of the most renowned and internationally represented manufacturers are offered, many exclusively at BRAUN.


Jean Braun took over the business from this father in 1981. In 1996, his son Lars entered the business as Managing Director.

With the launch of the online store in November 2009 , the company is consistently pursuing a multi-channel strategy and mastering the challenges of our time. Since then, sophisticated customers are also offered an online personalised shopping experience. – Attitude is nothing without style: At braun-hamburg.de, all the international brands and luxurious design are available 24 hours a day, 7 days a week, to the fashion-conscious clientèle.

On  May 9, 2012, BRAUN Hamburg, along with owner and Managing Director Lars Braun, was presented with TextilWirtschaft's Forum Award 2012This award symbolises an entrepreneurial or personal achievement with vast influence and sustained impact on the development of the textile industry.

In the year 2013, BRAUN Hamburg celebrated its 80-year jubilee, yet Lars Braun has his sights firmly set on the future. "We are not looking in the rear-view mirror – we are keeping our eyes on what's up ahead instead. Every day we strive to improve our uniqueness, as being comparable to others does not meet the demands of our time."

That is why the company could put two more milestones in 2014: The online shop was relaunched in March 2014. In addition to a technical upgrade and new features the exclusive online shop presents itself in an innovative and unique design.
The new BRAUN: During the seasonal change, the company also changed its premises. Our store at Jungfernstieg / Rathausmarkt has moved into the newly renovated Kaisergalerie, the former Ohnsorg theater, Große Bleichen 27. On approximately 1,100 m2 of retail space, we offer an even greater brand diversity to our customers than ever before. Lars Braun has underpinned his solid position in Hamburg with a completely new appearance. „We wanted to send a signal. The competition is getting tougher. Here at this site and in general. We are number one. And we‘d like to keep this position.“


BRAUN Hamburg
Mönckebergstr. 17
20095 Hamburg, Germany

Phone: +49 (0)40 – 33 33 44 70
Fax: +49 (0)40 – 33 44 71 03


+49 (0)40 – 33 44 71 33

Mon – Fri from 8 am to 7 pm CET




How to find our stores:

Selected by Lars Braun

An exclusive assortment

Selected by Lars Braun
"The customers put their trust in us – over the years, we have built an advisor role that is unique. We know what our customers want, and they know that, after paying us a visit, they no longer have to worry about what to wear."

Our Service

Perfect advice

  • Individual and personal customer service
  • In-house tailor's studio for alterations and made-to-measure sizes
  • Shoe repair shop, delivery and laundry service
  • Parking free of charge in the Europapassage
  • Newsletters, magazines and journals via email and regular mail

Mönckebergstrasse Designer Labels

Including: Adriano Goldschmied - Andrea's - Andrea Ventura - Andrea D'Amico - Boglioli - Brioni - Canada Goose - Capobianco - Caruso - Closed - Danolis - Della Ciana - diadora heritage - Dieter Kuckelkorn - Doriani - Eduard Dressler - Ermenegildo Zegna - Fausto Colato - Fedeli - Ferragamo - Fiorio - Gabriele Pasini - Ganz - Gherardi - Gierre Milano - Hackett London - Handstich - Henry Cotton's - Herno - Hiltl - Jacob Cohen - Jan Mayen - Laco - Lardini - Lehner - Lorenzini - Loro Piana - Ludwig Reiter - Mabrun - Malo - Manebi - Moncler - Napoleonerba - Novila - Original Vintage Style - Peuterey - Ploumanac'h - Polo Ralph Lauren - PT01 - PT05 - Reptile's House - Rosi & Ghezzi - Santoni - Santaniello - Spectre - Stenströms - Stewart - Stone Island - Sun 68 - Tagliatore - Tod's - Tramarossa - van Laack - Vilebrequin - Vincenzo Ruggiero - Windsor - Woolrich - Zanieri - Zegna

Kaisergalerie Designer Labels

Including: 7 for all mankind - Alden - Allegri - Ami - Armani - Belstaff - Bolzonella - Borrelli - Bottega Veneta - Brioni - Brunello Cucinelli - Campanile - Canali - Care Label - Caruso - Church's - Cruciani - Dondup - Drumohr - Ecoalf - Eleventy - EL-J - Ermenegildo Zegna - Etro - Everest Isles - Fausto Colato - Fay - Finamore - Glanshirt - Harris Wharf - Hiltl - Hogan - Incotex - J Brand - Kenzo - Laco - Larusmiani - Lehner - Lorenzini - Loro Piana - Magnanni - Majestic Filatures - Maison Martin Margiela - Mason's - Mastercraft Union - Montedoro - Moorer - Neil Barrett - Orlebar Brown - Pantofola D'Oro - Parajumpers - Pierre Louis Mascia - Santoni - Stile Latino - Tom Ford Eyewear - Truzzi - van Laack - Vince. - Wahts - Zanone - Zimmerli - ZZegna

braun-hamburg.de online store

24/7 – Attitude is nothing without style: At braun-hamburg.de, all the international designer labels are available 24 hours a day, 7 days a week, to our fashion-conscious and trendy clientèle.

Our publicity

Stay informed

BRAUN Hamburg - The company

Making-of - BRAUN Journal N°2 - Island